Companies are most successful when they focus on only one marketing discipline. Companies are mediocre when they focus on two marketing disciplines. Companies will be run over when they think they can do all three.
The Discipline of Market Leaders Updated with Some Caveats
Health Savings Accounts
Setpoint Systems, like most small companies, has experienced huge increases in health care insurance. We have had our share of health challenges in our small group. Several years ago we went to a new Health…
Deciding on the Direction for your Company
Change is hard. It is much easier to continue doing what has been done in the past, even if it is not getting the results it used to, and rarely have I seen an idea…
Cash Flow Traps
Your company just received a 50% down payment on a project but just because you have a positive balance in your checking account, does not mean you have money to spend. Ask yourself how long…
Importance of Cross-Training Employees
It’s Tuesday and your payroll clerk needs to enter payroll to make sure all employees are paid by Friday. The dreaded phone call comes. Your payroll clerk can’t come in because her father has had…